Pragmatic Blog

Our Co-CEO, Wiktor Żołnowski, recently spoke with GoodFirms about how Pragmatic Coders evolved from an Agile consultancy to an AI-native product development company, and what most teams still get wrong about building software. “We were tired of watching companies build software that looked good on paper but didn’t work in practice,” says Wiktor. “We thought: it has to be possible to build products in a way that’s faster, more honest, and actually delivers value.” In the interview, he shares how our team: Helped Kitopi grow from an early-stage startup into a unicorn Built a full MedTech platform in just 6 weeks (during the height of the pandemic) Continues to prioritize saying “no” to unnecessary features in favor of real business impact (Check: How one workshop technique can reduce your product scope by 90%). Wiktor also talks about where we’re headed as an AI-native company: “With the rise of LLMs and AI agents, you either adapt fast or get left behind. We help clients do the former.” Key Takeaways: ➡️ Why challenging clients leads to better products➡️ What “product-first” actually looks like in day-to-day work➡️ How we're preparing to outpace typical software houses by 2035➡️ Why our teams aren’t just developers — but product managers, UX designers, and AI experts 👉 Read the full interview on GoodFirms