Head of Marketing

Location: Cracow

Are you keen to create and implement a marketing strategy that builds brand awareness on the global markets? Good, then Head of Marketing at Pragmatic Coders seems like a perfect match for you.

Your goal will be to create a company’s image, brand awareness and marketing strategy that will help us to establish cooperation with entrepreneurs who have the potential to become unicorns.

At Pragmatic Coders you will have a great impact on the way we work and how we are perceived by our potential business partners. You will be given a lot of freedom in terms of making decisions and at the same time you should expect close cooperation with the Board and the Business Development Manager. To us, it’s all connected, we believe that marketing & sales are one – thus we don’t create artificial barriers between them.

What you’ll do…

  • Develop and implement PR, marketing & communication strategy on global markets (i.e. USA, UK, UE, UAE)
  • Build and implement Pragmatic Coders’ unique brand & image strategy that is consistent with company current goals
  • Manage social media
  • Prepare press and promotional materials such as: articles, company announcements, presentations, products & services descriptions
  • Publish Pragmatic Coders case studies and press releases in cooperation with our business partners
  • Manage current company’s portfolio and preparing case studies with new business partners
  • Build relationships with press contacts to spread brand awareness
  • React quickly to breaking news and ad-hoc PR opportunities
  • Monitor, analyse and optimize PR activities
  • Provide market research and competition analysis

Your profile

  • You have experience in similar role (as CMO/high-level marketing manager)
  • You know how IT industry works
  • You build partnership relations with journalists, clients and coworkers
  • You know how to build and spread brand awareness
  • You are content-writing & social media freak
  • You know how to optimize things
  • You understand what we sell
  • You know how to run marketing experiments
  • You know how to interpret various data, draw conclusions and make effective decisions based on that
  • You are able to solve problems in creative way
  • You have a deep understanding of sales (sales funnels, decision making processes, B2B sales and marketing)
  • Your English skills are perfect – both in speaking and writing (level C1)

Nice to have:

  • Experience in building a marketing strategy for global markets
  • Consumer trends and marketing best practices in the FinTech industry

A few words about Pragmatic Coders

Pragmatic Coders is a Software House where we focus on building a partnership relations with our clients. We promise them that:

  • We will deliver the first version of the product in 3 months or less so they can quickly verify their business assumptions and minimize the costs of the entire investment
  • They will work with business-oriented, highly qualified programmers and specialists
  • Our cooperation will be a partnership, not a typical client-supplier relation

It wouldn’t be possible to carry out this mission without working and recruiting the right people who follow values such as taking ownership, thinking like a customer, pragmatism, continuous development approach and teamwork in all our activities.

Our offices are located in Krakow (V-Offices, near the railway station) and Warsaw (Prosta Tower, near the Center).

Why is it worth to join us?

  • Proactive attitude & Continuous Improvement – we are constantly looking for new ways for individual and team development as well as better solutions in response to the needs of our clients
  • Flat structure and autonomy – we offer a lot of freedom in making decisions and we guarantee a real impact on the way we work
  • Feedback culture – at Pragmatic Coders we create a space to exchange thoughts and insights
  • Development opportunities and openness to change – we give you the chance to find your own development path at Pragmatic Coders
  • Lean & Agile – we use this approach in a way that goes beyond Scrum and classic Software Development
  • We stick together – we want to spend time together not only at work – we meet on beer, barbecues or board games, go together to the mountains/kayaks and play on x-box
  • In addition, we provide standard benefits like medical package, multisport, etc.

If you would like to talk about the opportunities and challenges that beckon for you at Pragmatic Coders, write to us.