Start your startup with our market-proven methods

Who will buy my product? In this chapter, we'll explain the types and methods of market research. You'll understand where to look for data about your potential market and how to measure its size. Thanks to that, you'll be able to set realistic goals and better plan your market expansion.

What do my users need? You'll find out what UX research is and why it's an essential part of product-building mechanisms. We'll walk you through setting goals for your research, choosing the proper methods, and assembling your findings.

How can I solve my users' problems? Here you'll understand the process of brainstorming solution ideas to identify how to solve the most impactful user problem. You'll get the hang of how you and your team can prioritize the most promising ones.

What solution is feasible, can be delivered quickly, and will bring the greatest business value? In this chapter, we will teach you how to take the solutions you've come up with in the solution discovery process and, using multiple testing methods, choose the best one that will turn into the final product.

How can I break down my concept into its essential elements? Lean Canvas is one of the most popular tools among startup founders, and yet it is often misused and can do more harm than good. You'll find out how to use it properly and what to pay special attention to.

How will I make money on my product? Here we'll lay out all the elements that will make up a decent business model for your startup. You'll broaden your knowledge of different revenue models and growth strategies to ensure your income is always higher than expanses.

How can I encourage funding from investors? This chapter will demonstrate how to create a compelling pitch deck for your startup and what to include in it. You'll study the best practices regarding preparing your slide deck and promoting it.

How should I plan the future of my startup? In the last chapter, we'll show you what a well-thought product roadmap should and shouldn't include. Here you'll get the guidelines on visually representing your startup's short- and long-term priorities and communicating your vision and plans.