Prevent Product Failure with Our UX Research Services
UX research uncovers what motivates your customers. We'll confirm what your users want and help you develop your app to meet their needs.
Build a successful product with our user research services
We use a combination of qualitative and quantitative methods to learn more about your customers’ needs, goals, problems, behaviors, and decision-making processes to help you make conscious decisions.
Choose the type of UX research service that best suits your needs.
Unlocked: Saving the Client's time and money by conducting advanced UX research before the development process
Unlocked is a startup that aims to solve the problem of hiring venues such as museums, churches, conference rooms and more.
Product Discovery & UX Workshop helped them better allocate their budget.
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Green Token: A climate change blockchain solution
Read how UX researched helped Green Token gain a more holistic understanding of potential target customers - for marketing, targeting, and product planning purposes.
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Brandbooster: releasing handcrafters from the toil of social media management
Our UX specialist interviewed buyers and sellers to get to the bottom of the market for handmade products.
It let our client again insights into the needs of both shoppers and creators and identify potential opportunities and challenges in the market.
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They responded to our queries almost immediately, and they were consistently polite and professional in their interactions. If there was something even more impressive than their communication, it was their transparency. We were well informed about every aspect of their work, including what they did, why they did it, and how long it was going to take (...).
Why is it worth trusting our user research services?
UX research process
Setting goals for your research plan
This initial step defines the research strategy and goals and might reveal that your audience is quite different from what you pictured.
Choosing the research methods that best suite your needs
Once we've identified the research goals, our UX researcher will choose the most effective methods to gather the information you need.
Assembling research findings
After collecting data, the UX researcher analyzes it to identify user needs and pain points. These insights are then used to create user personas and user stories, which guide the design and development process.
Implementation
The final step is implementing the research findings. If you choose to move forward with us, we'll use these user insights to design and develop an app that truly meets your target audience's needs.
User Research FAQ
Learn more about user experience research, best practices, and how our UX research team works.
What is UX research?
UX (user experience) research is a systematic process of understanding user behavior and motivations to add valuable insights to the product design process.
UX research informs how to design a user-friendly experience (UX design), which is then translated into the visual elements and interactions users see and use (UI design).
Why is UX research important for software product development?
UX research helps you avoid wasting time and resources by ensuring you're building a product that solves real user problems, not assumptions. By understanding your target audience's needs and motivations, you can make informed design decisions and continuously improve your product.
As a side note, market research is also crucial, and we offer a completely free, fully automated AI Market Research Tool – it's a great place to start researching your startup idea!
Who is involved in the UX research process?
- You: Provide background information, answer researcher questions, and stay informed on research goals and findings.
- UX researcher: Leads the research process, creates the plan, conducts research, analyzes data, and presents insights.
- Product Manager: Provides the UX researcher with all the available project information and ensures research findings are implemented in the product.
And, of course...
- Users: Participate in research activities like interviews, surveys, and usability testing to provide valuable feedback.
What types and methods of UX research are there?
User research can be categorized in several ways depending on the type of data you're trying to gather and the stage of the design process. Here's a breakdown of some common types along with example research techniques:
By user behavior:
- Attitudinal research: Focuses on what users say they think or feel. This helps understand user preferences and motivations. Methods: Surveys, interviews, focus groups.
- Behavioral research: Observes how users actually behave when interacting with a product or service. This reveals what users do, not just what they say. Methods: Eye tracking, ethnographic research (observing users in their natural environment).
By data type:
- Quantitative research: Aims to collect measurable data that can be analyzed statistically. Useful for identifying trends and patterns. Methods: Surveys (with multiple-choice questions), heatmaps (click behavior), recordings (user sessions), A/B testing (comparing design variations), eye tracking.
- Qualitative research: Focuses on understanding the "why" behind user behavior. Provides in-depth insights into user motivations, feelings, and thought processes. Methods: In-depth interviews (IDIs), focus group discussions (FGDs).
By design stage:
- Generative research: Conducted at the beginning of a project to explore user needs, identify opportunities, and brainstorm solutions. Methods: Interviews, focus groups, surveys (open-ended questions).
- Evaluative research: Assesses the effectiveness of existing designs or prototypes. Helps identify usability issues and refine solutions. Methods: Usability testing, A/B testing, surveys with rating scales.
Remember, these categories often overlap. You might use a combination of methods to get a well-rounded understanding of your users.
How much does it cost to hire a UX specialist?
Let's suppose you're hiring a UX designer from Central Europe. It's 2024, and the current hourly rate is 55-75 USD. They will conduct generative research (for example, user interviews with five people from one target group) and analyze the results, which will take them about 7 working days. In that case, the cost would be $3,080-4,200.
To learn more about UX, how much it costs, and how it's different from UI, check our article: UX Explained: What is it? How much does it cost? Do I need it?
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