Product Management Services

user experience design.

lean product development.

agile software development.

Made by experts in

Our awards


Wolrd Agility Forum award for Pragmatic Coders 2019
Clutch award for Pragmatic Coders 2018
Clutch award for Pragmatic Coders 2019
Digitalogy award for Pragmatic Coders 2018

We know what it takes to build a great product

Product market fit

The first version of your product should cover the core of your business – the most basic functionalities that make you stand out from the crowd. The user interface could make or break your chance of success. We will help you to create a profitable business by leveraging the power of fast feedback loops.
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Dedicated team

Dedicated product development team that has both excellent technical and design skills. They are led by Product Development Manager, to whom you can delegate some of your responsibility. Your team will be 100% dedicated to your product and will not multitask on various projects.
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Delivery speed

We recommend going live with an MVP in less than 3 months. You need to listen to your target audience. The sooner you get feedback, the more time and money you will have to improve your product. And the best way to collect feedback is through a working product. Time to market matters.
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Where do you need to start?

It can be full process or some parts of it.
You decide what will work best for you!

Product strategy

Our advisers can help you to shape product concept, conduct market research, co-create road-map, map user journey, facilitate discovery workshop.
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Product Design

Our designers will ensure great user experience of your product, resulting from smart information architecture, interaction design, stunning visual design.
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Product prototype development

Our facilitators can take you through Google Design Sprint. In a few days, in creative environment, your team will build and test prototype with real customers.
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Product Development

Our technical leadership will use their code templates to speed up the development process, and testing frameworks to ensure superior quality.
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Product maintenance

Our Site Reliability Engineering team covers all maintenance tasks. Our data scientists will generate insights from your product data.
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Product marketing

Our marketing team can create content, pages, digital campaigns, manage advertisements, and social media presence, to growth hack your product.
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Product Strategy

Our advisers can help you to shape product concept, conduct market research, co-create road-map, map user journey, facilitate discovery workshop.

Benefits

Structure your idea

We provide an external and objective view of your current business idea. By laying out the core business strategy, we can help you to shape an initial product scope.

Guide through strategy framework

Think about Customer Values, Segments, Partners, Activities, Customer Relationship Channels, and more. Your business is not just your product, but also everything around it.

Defines the scope of MVP

It’s hard to think of your product as phases of small developments. Your product should gain traction from day one, so building an MVP is key to winning early.

Our product strategy service

lean product canvas

Lean product canvas
workshop

Lean product canvas is a simple but efficient way to describe a business model of your product. It is much faster than writing a traditional business plan and requirements documentation. This form of product documentation is fair enough for starting a discussion about the scope and estimates with our Product Owners. You should use it as one of the very first hypothesis validation tools for product development. Book a product canvas workshop with us for 500 EUR.
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value proposition map

Value proposition
workshop

Identify your target audience major jobs-to-be-done, the pains they face when trying to accomplish their jobs-to-be-done and the gains they perceive by getting their jobs done. Define the most important components of your offering, how you relieve pain and create gains for your target audience. Build your value proposition based on the market insights and achieve product-market fit. Book a value proposition workshop with us for 500 EUR.
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customer journey map

Customer journey
mapping workshop

Build visual representation of every experience your customers have with your brand, product, or service. Customer Journey Map can help your organization to evolve from a transactional approach with customers to a long term relationship built on great customer experiences (CX). Take care of CX and consciously transform customers into avid fans. Book a customer journey mapping workshop with us for 1000 EUR.
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Product Design

Our advisers can help you to shape product concept, conduct market research, co-create road-map, map user journey, facilitate discovery workshop.

Benefits

Pragmatic and efficient

Design sprint can condense months of work in just a few days. Test the potential of your concept without investing in code.

Shape your initial designs

We can plan some core features into Lo-Fi UX Designs. Those mockups will serve as a starting point in the development of your digital product.

Drive revenue

Focus on Customer Experience (CX) is the best path to business success. With the help of experiments, we will respond to customer expectations and shape your product.

Our product design service

User Experience Design

The age of the customer has arrived. Empowered customers care about how well they can reach their goal. Customer Experiences (CX) become memories. Your product need to generate meaningful memories. Our design team will build product experience from ground up by doing user research, user stories, wire frames. Next they will test their concepts on real users.

User Interface Design

From low-fidelity mock ups to high-fidelity visual design. Our visual designers can prepare brand identity, campaigns, layouts, advertisements or accessible product pages. Everything aligned with your branding, expectations and user context.

Optimization

We work in cross functional teams. Our designers perform quality assurance during product development phase. As soon as product is live, they can analyse behavioral data, perform A/B tests and optimize your product. The goal is to create meaningful experiences. In result your customers will spend more.

Experiences
Experience = BX + CX + UX

Our team will design great User Experience (UX), but you have to take care of Customer Experience (CX) and overall Brand Experience (BX). We must cooperate closely. Partnership will increase the chances for the success of your investment.

Drive revenue with Customer Experience. Focus on CX is the best path to business success, according to Forrester Research.
You can influence CX performance by building a link between the product experiences your customers enjoy and the growth of your business. Next, translate that insight into precise actions and gain a competitive advantage.

The Google Design Sprint

What is a design sprint?

The design sprint is a user experience design workshop, invented at Google Ventures and now used by the most innovative companies in the world. In a few days, in creative environment, people build and test prototype with real customers.

Whom is the design sprint for?

To survive and grow, companies must innovate continuously. Design Sprint is primarily about testing risky ideas and solving the challenges of digital innovation. Design Sprint are usually praised by innovation managers, product owners and founders.

Why does it work?

Pragmatic and efficient, the design sprint revolutionizes the way cross functional teams collaborate. Design sprint can condense months of work, in just a few days. Test the potential of your concept without investing in a code.

Product Development

Our technical leadership will use their code templates to speed up the development process, and testing frameworks to ensure superior quality.

Benefits

High quality

Nearly 90% of our engineers come from peer recommendations. Thanks to that, we maintain high engagement, cultural fit, and skill levels. Every team works with a local scrum master to drive continuous improvement.

Cloud-ready

We help you select the right tools and technologies to compose perfect custom cloud applications so that you don’t stay behind. That is why we do our best to stay up to date with modern trends, platforms, and design ideas.

Easy to change

It’s impossible to design entire software upfront. Custom applications grow and adapt together with your business so that it always stays up to date. Sometimes, even the smallest improvements can make a huge visible difference.

Our product development service

Dedicated Product Development Team

Our flagship proposition is dedicated product development team consisting of 5 to 10 people. Multidisciplinary, customer focused team led by Product Owner. They are always going for better, faster, simpler, pragmatic solutions. Continuously and proactively suggesting changes in the requirements that maximize ROI.

Large scale product development

Teams of 10 people, available in 5-10 weeks, able to deliver value independently. Product development scaled with LeSS framework. Scrum teams, with a common goal to deliver shippable product at the end of common Sprint. Ideal setup to scale your business. Teams are led by Product Owners and supported by Servant leaders.

Product Innovation

You can innovate your product with a hackathon. We can facilitate the whole process or we can involve our technical experts and co-create solutions with your product team. We know how to prepare and run a hackathon anywhere you like. Alternatively, we can run a Google Design Sprint with you.

Productive partnership

Productive partnership

Our Product Owner (PO) works closely with the client. The customer can focus on strategic objectives since PO is responsible for the delivery of the agreed scope. Items in the backlog are business-centric. PO controls priorities, but open up a direct communication line between the product team and customer. As a result, everyone understands customer objectives very well. The customer has real-time metrics about product development and monthly summaries. Once per sprint, usually every 2nd week, the customer is invited for a sprint review. Quarterly we’re going to have a strategic meeting to review the vision and discuss objectives for the next 3 months.

The product team is following the best practices of lean & agile development. Recently we won an award at World Agility Forum in category Agile Customer Service Leader.

Technical excellence

Technical excellence is a solid basis for building great products but only combined with a proper – business-oriented mindset and extensive domain knowledge results in great achievements. To assure the high quality of our products, daily our teams are using Continuous Delivery & Continuous Integration practices supported by DevOps culture. Clean Code, Test-Driven Development and Domain Driven Design are built-in into our developers’ DNA. At Pragmatic Coders, unsupervised code changes are not achievable. We follow best development practices, so our products are robust, code maintenance is easy.
Our technical leadership will use own code templates to speed up the development process, and testing frameworks to ensure superior quality. We will make your product launch successful. We deploy on the production level infrastructure that is fully scalable and resilient.

Technologies

Product development kick-off

Product development kick-off

Every business is different. Our product manager will meet with you to assess your expectations and find the best way to build a solid partnership. Next we’re going to have a team kick-off:

  • Introduce the whole team to your business objectives
  • Agree on the scope of work for the upcoming sprint and meetings calendar

Sprint 1 starts. At the end of sprint 1, we will have the first review with you in order to:

  • Present deliverables that are relevant for you
  • Discuss product roadmap for the first 3 months
  • Agree a plan for the second sprint
  • Do a retrospective with you, and the team

Sprints from 2 to 6 are a period of hard work aimed to go live with Minimum Viable Product (MVP) in less than 3 months. In our view, MVP is a version of the product that brings measurable value for you, e.g. enables verification of product-market fit, makes conversations with investors easier, is presentable at conferences.

Product Maintenance

Our Site Reliability Engineering team covers all maintenance tasks. Our data scientists will generate insights from your product data.

Benefits

New revenue streams

Based on insights prepared by our data scientist, you should be able to identify opportunities to increase the top-line. New regions, new features, upgrades and add-ons. We will work together to put them into production.

Increase of engagement

Continuous product innovation focused on end user needs, leads to increased engagement and measurable business outcomes. Create a new habit for end user, win avid customer.

Evolving architecture

Cloud platforms, container technologies and micro services. Digital transformation of your product helps to manage complexity, reduce costs, increase flexibility.

Our product maintenance service

Go-live support

Our technical excellence in building cloud-based digital products, goes hand in hand with ability to launch them on the production level infrastructure that is fully scalable and resilient. We will make your product launch successful.

Optimizations

Our data scientists will generate insights from your product data. We will apply A/B tests to find what works best for end users. If necessary, we will help you to pivot the product. Your product should continuously innovate, to survive and grow in competitive environment.

Site Reliability Engineering

Our SRE team covers all maintenance tasks. Starting from infrastructure monitoring, troubleshooting, patching and updating to 24/7 support. Our teams take care of back-end, front-end, mobile and infrastructure therefore you can be sure that you will find here everything you need and be able to focus on your business.

Product Marketing

Our marketing team can create content, pages, digital campaigns, manage advertisements, and social media presence, to growth hack your product.

Benefits

Affordable

Accurately targeted, measured, and optimized digital marketing can reach the right customers at a reasonable cost.

Global reach

In a digital age, your potential customer is three clicks away.

Boost sales

Automated and measurable digital marketing activities enable us to optimize your conversion rates and increase your top line.

Our product marketing service

Growth Hacking

Our growth team will find the product experience that works well with your customers. With the help of behavioral analytics, A/B tests and perseverance, we will increase your Customer Lifetime Value (CLV) and decrease your Customer Acquisition Cost (CAC).

Digital Marketing

We can build the foundation of your digital presence, launch product pages, manage search engine marketing (SEO, PPC), social media presence, and automate e-mail marketing. We can augment the existing marketing operation or you can hire a dedicated team.

Guerrilla Marketing

Our team will creatively capture attention, at little cost. Your audience will feel compelled to spread your message through word of mouth. Let us drive engagement and increase sales. You can differentiate your product perception, think outside the box with Pragmatic Coders!

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