THE GOOGLE DESIGN SPRINT
What is a design sprint?
The design sprint is a user experience design workshop, invented at Google Ventures and now used by the most innovative companies in the world. In a few days, in creative environment, people build and test prototype with real customers.
Whom is the design sprint for?
To survive and grow, companies must innovate continuously. Design Sprint is primarily about testing risky ideas and solving the challenges of digital innovation. Design Sprint are usually praised by innovation managers, product owners and founders.
SPRINT: 90 SECONDS INTRO
PRODUCT PROTOTYPING DAY BY DAY
Day 0 – set the stage
Before starting a sprint, you need to choose a big challenge, pick a decider, recruit a sprint team, pick facilitator, book a room and calendars. We offer certified facilitators to lead all the preparations and the sprint itself. Our facilitators have extensive experience in engaging people to creative work.
Day 1 – understand
The first day of Design Sprint is dedicated to understanding the project. People use “How Might We” (HMW) method to build understanding. “How might we help our users find the page what they’re looking for?” The HMW is very useful because each sentence helps put sprint team in the right mindset.
Day 2 – sketch
Each participant individually sketch their own interpretation of the future product. This brings more interesting solutions to the table. People explore and design different ways of tackling the user’s problem. Next, each team member presents the idea. Finally, team votes and remove sketches that are not feasible.
Day 3 – decide
This is very important day for the rest of the sprint. Team decided what are they going to prototype. There are many ways that can help reach a consensus, our facilitator will pick the best one for given team dynamics. The team will weight the risk against reward.
Day 4 – prototype
One day to convert concept into testable prototype. Use tools that are rough, fast and flexible. Think critically about what you will build to get the feedback you need to validate your hypothesis. Our facilitator assigns people to different roles: creators, writers, designers, testers.